We have celebrated countless innovations brought to beauty by the British sense of individualism – from mods to rockers to punks and grunge. All these trends originated from on the streets and changed make-up, hair and even how we felt presentable each morning.

Luke Hersheson (Hershesons creative director)

It’s part of our tradition in British culture to be slightly less conventional, and we are much more accepting of individuality. That’s always been a part of my style and I look back to Britain for my inspiration. There is just something quite rebellious about us.

Guido Palau (Redken global styling director)

The history of British beauty is so rich and varied, and, as a girl, I was obsessed with it. British women are game to try anything – they are multifaceted and ever-changing; but what doesn’t change is the daring, vivacious nature of the women and their relationship to beauty.

Pat McGrath (Max Factor Global Creative)

British style is eccentric, irreverent and revolutionary. New York is classic, Milan is glamorous, but London is unpredictable and a real melting pot. We were the first to popularise so many beauty trends: the 60s feline eye and Bambi lash, grunge in the 90s and the original street-style stars, club kids.

Charlotte Tilbury (makeup artist)